client summary

The Very Best In Real Estate is the leading independent real estate office in the community where it operates. The longtime owner is lauded for her business acumen and is renowned for her dedicated contribution to her community.

goals

A new ad campaign to appear on the back cover of two community magazines the goal of which was to establish her office of agents as local experts in a very competitive real estate market. This campaign needed to coordinate with weekly local advertising of specific properties.

scope of work

• Campaign creative development: Resident Experts
• Tag line
• Monthly/seasonal ad concepts
• Direct mail
• Copywriting for website
• Public relations

results

Noted increases in market exposure and continued market leadership.