client summary

A Colorful Painting Company is a residential painting company located in Southern Connecticut. The company has a solid reputation for both wallpapering and painting and a long standing in the community that gives it an enviable level of credibility. It differentiates itself from its competitors by providing more professional service, i.e., daily cleanup, professional field personnel, quality of workmanship, etc. The company’s rates reflect the promised level of quality and greater attention to detail, but are often a barrier to closing the sale. Sales were declining.

goals

The primary marketing challenge for A Painting Company was to create a value-oriented price structure so that quality becomes the basis for competitive comparison, not price. In order to achieve that goal, the company would need to more firmly establish itself as extraordinary in its level of professional workmanship.

scope of work

• Logo enhancement
• Tag line development: Come Home To A Masterpiece
• Direct mail campaign
• Lawn signs/Truck signs
• Media buy – shelter publications
• Jobsite mailers
• Website development
• Electronic newsletter: Brush Strokes
• Electronic postcards
• Google Ad words
• Community/cause related marketing

results

Increased estimate requests among new and existing clientele.