the process


At ClairStone Communications, we’re with you every step of the way, rolling up our sleeves, delving deeply into what it is that makes your business unique. And that’s only the beginning.

  • First, we look closely at your goals, your differentiating qualities, and your history.
  • We then assess your industry, its trends, its reliable qualities and its failings.
  • We research your clients and potential clients demographically and geographically, what it is you sell them and what it is they are actually buying.
  • Then we evaluate the environment in which you operate; your competition, your budgetary constraints, your time limits and any economic factors.
  • It is after this kind of in-depth analysis that we then open up the "tool box" to create a comprehensive and synergistic plan that will help you achieve your goals.