|
the process |
At ClairStone Communications, we’re with you every step of the way, rolling up our sleeves, delving deeply into what it is that makes your business unique. And that’s only the beginning.
- First, we look closely at your goals, your differentiating qualities, and your history.
- We then assess your industry, its trends, its reliable qualities and its failings.
- We research your clients and potential clients demographically and geographically, what it is you sell them and what it is they are actually buying.
- Then we evaluate the environment in which you operate; your competition, your budgetary constraints, your time limits and any economic factors.
- It is after this kind of in-depth analysis that we then open up the "tool box" to create a comprehensive and synergistic plan that will help you achieve your goals.
|