client summary

The Museum for Discovery is a New England science museum with a mission to educate, excite, and engage visitors in the exploration of science, technology, and ideas. Operating as a not-for-profit, the museum relies on grants, state funding, private donations and event related fund raising. ClairStone Communications has been retained by the museum since 2004 to manage all of its public relations and marketing for several of their fundraising events including the largest, Discovery In The Garden.

goals

To raise community awareness of the benefits of the The Museum for Discovery and its fundraising events, ultimately raising money for its operations.

scope of work

• Campaign creative development: Discovery In The Garden
• Management of all press, press related materials, pitch calls, interview arrangements and preparation, press tours, etc.
• Select gardens for the tours; coordinate communications with garden owners
• Write all materials including garden descriptions, advertising, tour guides
• Write sponsorship proposals
• Provide general consultation regarding firm communications
• Consult in every area of marketing of the event (print, broadcast, electronic)

results

Increased event awareness and overall museum exposure; raised tens of thousands of dollars in donations for the museum.

press coverage

• Front of section CT Post Accent, plus bar above banner on front page
• Ct Post Chatterbox (Society News) print and online
• CT Post Preview Calendar
• News 12 CT "What's Happening This Weekend" coverage
• Channel 8 News New Haven Roving Assignment Reporter 6-9 a.m
• Moffly Publications: Westport Magazine/ New Canaan-Darien Magazine/ Greenwich Magazine/ atHome Magazine
  • Westport Minuteman
  • Westport News
  • Weekend Section: New Haven Register
  • Fairfield County Weekly
  • County Kids Magazine/Coverage of Junior Committee for event
  • Victory Garden/PBS
  • Bridgeport News
  • Fairfield Sun
  • Fairfield Citizen News/Weekly EASE cover
  • Fairfield Minuteman
  • New York Times/CT Section/Calendar
  • The Harford Courant
  • The Norwalk Hour
  • The Stamford Advocate
  • CT Cottages and Gardens Magazine/Calendar
  • CT Horticultural Society
  • CT Magazine/Calendar
  • CT Home and Garden
  • Weston Magazine
  • Inside Fairfield County/cover
  • Fairfield County Times
  • CT Horticultural Society
  • Ct Parent Magazine
  • Brooks Community Newspapers
  • WICC News 600/on air with Jim Buchanan and David Smith: The Exchange
  • The Bridgeport Inquirer
  • Good Living Cover/Minuteman Newspapers
  • Fairfield Magazine/Calendar