client summary

Sine 1987 The Green Interior Designer has been creating elegant home interiors for a discerning clientele located in Southern Connecticut and Nantucket Island. Long before "green" and "eco-friendly" became part of our vernacular, this designer had been creating elegant, healthy homes. Her designs have won awards and accolades locally and nationwide.

goals

As she became known throughout the interior design industry as the leader in eco-friendly elegance, she wanted to harness the press interest she was receiving into a more proactive strategy. She hired ClairStone Communications to help develop a consistent voice, furthering her exposure to potential clients and solidifying her unique market position.

scope of work

• Create press materials, CV, etc.
• Writing a series of articles for CT Cottages
• Write articles for various Nantucket shelter publications
• Handle all press efforts
• Handle all firm announcements
• Provide general consultation regarding firm communications
• Create electronic newsletter, manage distribution

results

Projects received increased coverage in major shelter publications, and local and national press