client summary

The City of Cambridge offers qualifying small businesses the opportunity to participate in Best Retail Practices, a program that provides interior design and external communications advice to local restaurants and retail stores. ClairStone Communications serves as the marketing expert, offering workshops, and for those businesses that qualify, the opportunity to receive one on one professional advice. Through HUD, the City makes grants available to implement the recommendations made.

results

Dozens of participating businesses report double-digit increases in revenues after implementing the recommended plans, including this sample of retail participants:

CENTRAL SQUARE, CAMBRIDGEPORT & RIVERSIDE:
Andala Coffee House, Asmara Restaurant, Bedworks, Cambridge Bicycle, Cambridge Trading Co., Central Convenience, Central Hair Design, Central Square Florist, Cheapo Records, Clear Conscience Café, Creation ‘N Hair, Economy Hardware, Great Eastern Trading Co., Harvest Co-op Markets, India Pavilion, Keezer’s, Café Luna, Lewis Beauty Salon, MIT Museum Store, Royal Bengal Restaurant, Seven Stars, Star Variety, University Florist, University Stationary

PORTER SQUARE, RINDGE AVE. AND NORTH MASS AVE:
Animal Spirit, Asian Sculptures and Arts, Bengal Café, Cambridge Greenhouse, Capone Foods, Capriccio Salon II, Dudley Street Market, Hair Co., LuLu’s Kids Cuts & Salon, Paddy’s Lunch, Shelly Chhabra Bridal, Sollievo Massage & Bodywork, Thistle & Shamrock, Tibet Arts, Verna’s Donuts

HARVARD SQUARE, MASS. AVE. BTW HARVARD AND PORTER, CONCORD AVE & HURON AVE:
Beauty Spa, Everest Mini Mart, Kirkland Cleaners, Wet Paint Nail Salon

INMAN SQ, BROADWAY, HAMPSHIRE AND CAMBRIDGE STS AND EAST CAMBRIDGE:
Across the River Salon, Bird By Bird, Boutique Fabulous, Bukowski Tavern, City Girl’s Café, Court House Fish Market, Court House Restaurant, Druid, Flat Top Johnny’s, Franco’s Hair Studio, Frida Bee, Office Ship, Olecito, Ole Mexican Restaurant, Pug’s Bar & Grill, Spa 1.6.3, Urban Oasis